For Emma Sleep’s Dreamscape campaign, the goal was to connect with the gaming community through immersive, dreamlike visuals. Building on Emma’s slogan “Ontwaak op je best”, a new twist was introduced: “Ontwaak onverslaanbaar”.

Four of Emma’s bestselling products were placed in familiar gaming landscapes, such as Minecraft and No Man’s Sky, to speak directly to the gaming community. Midjourney was used to create surreal game environments, with Emma’s products integrated through Blender and Photoshop. Read more about the campaign here.